Get over SAR 175,000 in potential incentives when you start selling with Amazon.Learn how

Sell on Amazon: start selling online today!

Sign up*
*In Saudi Arabia, a commercial registration is a mandatory prerequisite for registering and selling products on Amazon
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New Seller Incentives
Get started with over SAR 175,000 in incentives
New Seller Incentives
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Get up to 5% back on your first SAR 3,500,000 in eligible branded sales through your first year until reaching SAR 175,000 in bonus value*
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Up to SAR 3,500 credit to create Sponsored Products ads
How it works
New Selection Benefits
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Get reduced 5% referral fees for up to 120 days when you're first to list Prime-eligible products in KSA.
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Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days.
How it works
*Only applicable if you enrol your brand in Amazon Brand Registry

Over SAR 175,000 in incentives

Learn more

Amazon selling programme

Your incentive

How to get

Brand Registry incentives
Brand Registry
Get up to 5% back on your first SAR 3,500,000 in eligble branded sales through your first year until reaching SAR 175,000 in bonus value*
Enrol your brand in Amazon Brand Registry. within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more.
Advertising benefits
Sponsored Products
Up to SAR 3,500 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
New Selection benefits
New to Prime New Selection Program
Reduced referral fees of 5% on your first 100 standard-size units or 50 oversize units of eligible new-to-Prime parent ASINs for 120 days from listing date*
List a new-to-Prime parent ASIN on or after October 7, 2025, with new to prime eligible products in KSA. The discount applies automatically when you meet eligibility criteria. Track your benefits through the New Selection Program dashboard. Discount period starts from your new Prime ASIN's buyable listing date. Learn more.
FBA New Selection Program
Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days
Enroll in the FBA New Selection program before sending your first inventory to Amazon fulfillment centers. Benefits apply automatically to eligible ASINs after enrollment. Track your benefits through the FBA New Selection dashboard. Learn more.

Why sell on Amazon?

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Reach millions

Brand owners and resellers. Fresh new startups and Fortune 500s. They all sell on Amazon for a reason: millions of customers shop our stores worldwide
How it works
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Deliver stress-free

Whether you choose Fulfillment by Amazon (FBA) or Amazon Easy Ship, let us manage shipping your products, returns and customer service. You can take care of shipping yourself too by opting for self-ship.
Explore shipping
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Make money

The cost to sell in Amazon stores depends on which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find what works best for your business and goals.
See pricing

HUMANTRA

01/03

AL KARAM COFFEE

EMIRATES BEEKEEPERS

Amazon gives us to ability to act like a big brand. They provide all the big traffic to us and we're set up to provide our best-in-class products to those people.
Charlie Wright
CEO
Amazon gave us the opportunity to reach customers we never imagined we could, and today we have a better understanding of what our customers want and value.
Mohamed Essa Al Ghurair
CEO
Amazon has helped us promote premium local products across the region and we are proud to see Emirati products being delivered to the world.
MR. Manea Ahmed Al Kaabi
CEO

How to sell on Amazon?

Don't know how to proceed?

Join us today for interactive training sessions and download our quick beginners guide to help you launch & kick-start your business on Amazon.
Beginner's Guide
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Still need help registering?

Leverage our Registration Guide and Webinars for live Q&A or Contact us for support
Contact us