Amazon Deals & Coupons: increase online sales
As an Amazon Selling Partner, you’re invited to participate in our upcoming events by offering high quality deals. Your deals will reach millions of new customers during this highly anticipated promotions. The most visible merchandising slots go quickly, so act fast!
Create Your Coupons
Coupons are a self-service and automated marketing tool to help you differentiate your products through compelling discounts. During events, Coupons will have especific merchandising.
Now Launched: create multiple Coupons in bulk. Submit up to 100 Coupons in one go using our new Coupons Upload file in Seller Central.
Now Launched: create multiple Coupons in bulk. Submit up to 100 Coupons in one go using our new Coupons Upload file in Seller Central.
Upcoming Events
11.11 Sale
Event Dates: Event will take place in November, final dates to be released closer to Event final dates
Submission process: To benefit from the increased sales potential with Deals and Promotions, submit your ASINs as Lightning Deals, 7 Day Deals, Coupons or Prime Exclusive Discounts selecting the recommended selection you will find in your Seller account.
When submitting Deals make sure you select the week of Nov. 4th to Nov. 10th or the week of 11th to Nov. 17th available in Seller Central.
As a recommendation, when submitting Coupons, Promotions, or Prime Exclusive Discounts make sure you select the time frame of November 1st to November 30st. Once final dates are announced you will be able to edit your Promotion dates to match the exact Event dates.
When submitting Deals make sure you select the week of Nov. 4th to Nov. 10th or the week of 11th to Nov. 17th available in Seller Central.
As a recommendation, when submitting Coupons, Promotions, or Prime Exclusive Discounts make sure you select the time frame of November 1st to November 30st. Once final dates are announced you will be able to edit your Promotion dates to match the exact Event dates.
Submission Deadline:
Lightning Deals and 7 Day Deals: October 25th, 2024
Coupons and Prime Exclusive Discounts Submission Deadline: November 5th, 2024
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.
White Friday Sale
Event Dates: Event will take towards end of November, final dates to be released closer to Event final dates
Submission process: To benefit from the increased sales potential with Deals and Promotions, submit your ASINs as Lightning Deals, 7 Day Deals, Coupons or Prime Exclusive Discounts selecting the recommended selection you will find in your Seller account.
When submitting Deals make sure you select the week of White Friday Sale window available in Seller Central.
As a recommendation, when submitting Coupons, Promotions, or Prime Exclusive Discounts make sure you select the time frame of November 1st to November 30st. Once final dates are announced you will be able to edit your Promotion dates to match the exact Event dates.
When submitting Deals make sure you select the week of White Friday Sale window available in Seller Central.
As a recommendation, when submitting Coupons, Promotions, or Prime Exclusive Discounts make sure you select the time frame of November 1st to November 30st. Once final dates are announced you will be able to edit your Promotion dates to match the exact Event dates.
Submission Deadline:
Lightning Deals and 7 Day Deals: October 25th, 2024
Coupons and Prime Exclusive Discounts Submission Deadline: November 19th, 2024
If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.
How to submit my deals?
7 Day Deals
Promote your products for longer time
Promotion with more than 10% price discount or more, displayed to our customers for 7 Days (Monday to Sunday) in the Deals page.
Steps to participate:
- Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
- Click "7 Day Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward, select the week, and enter the price details.
- Then click "Submit" to confirm.
Lightning Deals
Opt for a Flash Sale
Promotion with more than 15% price discount or more, shown as a flash sales to our customers for 12 hours with a countdown. Only FBA and Easy-Ship Prime selection eligible.
Not yet a FBA Selling Partner? Click here to join us.
Steps to participate:
- Go to the Deals dashboard and select "Create a new deal" to see all the available products you can submit.
- Click "Lightning Deals" to see the recommended products. Then click "Select" for the deal you would like to put forward, select the week, enter the quantity and the price details.
- Then click "Submit" to confirm.
Disclaimer
Deals submitted after the submission deadline will not be accepted. There is no guarantee that your deal submission will be selected. Amazon retains discretion over deal selection and approval, as well as the right to suspend, terminate or modify the date of a deal.
If Amazon approves and selects a deal, Amazon will determine which days during the event the deal will run on. Minimum quantities on Seller Central do not take into account the increased customer demand and traffic that may be seen during the event. Include the total quantity you can provide as higher quantities may increase the chances your deal is selected.
You will not be able to make adjustments to your deal quantity whilst it is active. It remains your responsibility to verify if any other promotion has been already set by you on your account on approved SKUs within the same week. Amazon is not responsible for multiple promotions for a single SKU.
If Amazon approves and selects a deal, Amazon will determine which days during the event the deal will run on. Minimum quantities on Seller Central do not take into account the increased customer demand and traffic that may be seen during the event. Include the total quantity you can provide as higher quantities may increase the chances your deal is selected.
You will not be able to make adjustments to your deal quantity whilst it is active. It remains your responsibility to verify if any other promotion has been already set by you on your account on approved SKUs within the same week. Amazon is not responsible for multiple promotions for a single SKU.
